Industry Information & Market Research  

This guide is a selective listing of basic reference resources for information on industry and market research. The resources included are generally limited to those available at the University of Waterloo Libraries or freely available on the Internet and that are of a general nature.

Industry information for Canada can be difficult to find in one spot, largely because the market is relatively small. Using a variety of the resources outlined in this guide, however, can help you to put together a general picture of an industry.

For company information, please see the Company Information Guide.

Key Library website links:

Your WATCard is your Library card. Use it to borrow books from uWaterloo and other University Libraries as well as to remotely access the uWaterloo Library's electronic resources.

To access the Library's electronic resources (Research Databases, E-Journals,
E-Books, etc.):

It is extremely important to cite ALL references.