If the Write-N-Cite does not pop-up when you are in word there are a couple of troubleshooting steps you can follow.
1) Is your computer online?
2) What are the security settings in your browser
3) What Anti-virus software do you have on your computer?
Write-N-Cite is not compatible with Kaspersky Anti-Virus software. Users will need to completely uninstall Kaspersky in order to run Write-N-Cite.