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Screencasting Guidelines:

This LibGuide outlines the best practices that must be followed when creating a screencast as part of the University of Waterloo Library.

Additional Required Materials

In order for the video to be published the following items are also required:

  • Title
  • Subject
  • Description (Abstract)
  • Keywords
  • Creator: Your name or name of group
  • Contact Information: Your contact email or other appropriate contact email 
  • Date Published
  • Copyright Information

The keyword metadata serves two main purposes:

  • search functionality, which is increasingly important as screencast(s) become integrated into a variety of resources
  • a record for maintenance purposes

Quality Assurance

Quality Assurance

All screencasting projects should reflect  best practices, and therefore reviewed against the Best Practices Checklist. A copy of the guidelines is appended. Once the screencast is ready to go live, contact Patrick Miller for the final approval.

Publishing your video

Save your screencast in MP4 format. The advantages of MP4 include:

  • wide distribution, generally known as the gold standard
  • the majority of programs support it
  • iTunesU and YouTube compatibility
  • exceptional quality, even at lower bandwidths
  • interactivity

To Produce the video, select Produce and Share, either from along the top of the camtasia work area, or through File.

From the drop down list, select Custom production settings. Click Next.

By default Camtasia will produce the file as MP4/FLV/SWF. Keep this option selected. Click Next.

In the Flash Controllers page, ensure that Closed Captioning is checked.

In the Video Options page simply click next. There is nothing here that needs to be touched.

In the Produce Video page provide the name of the Production and select where you would like the produced video to be saved to.  See Naming Convenstions box below for instructions on the file naming best practices. Click Finish.

After clicking Finish, Camtasia will being to Render your video.

Once this is complete, a new window will appear detailing the production results. These can be ignored. From here select either Open production folder which will open the folder containing the recently produced video. Or select Finish to return to Camtasia.

Naming conventions

Practice good maintenance by employing the following naming convention for your projects:


For example:


By adopting a standard naming convention we can effectively track and manage the screencasting projects, and develop an inventory.

Advanced feature: Production Templates

Camtasia provides a number of different production templates, (and you can create your own), but not all are compatible with different file types and interactivity features. The “Express Show” template is recommended for screencasts uploaded to a webpage. It provides the best compatibility with Camtasia features and includes a control panel. The control panel gives learners more interaction when viewing a video and allows them to control the playback, pause, stop, and volume. It indicates the length of the video and viewing progress.

If you are planning to create a series of screencasts, then creating a template, or using a pre-existing one, is an important consideration.