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About This Guide
This guide includes information on
- market research
- statistics and data
- finding and accessing journal articles
- and more!
Industry Classification Codes
If you are off-campus, use this service to connect to online resources
Your Library Card
Your WatCard is your Library card. Use it to borrow books from Waterloo and other University Libraries, as well as to remotely access the Waterloo Library's electronic resources.
Basic Searching Techniques
- Choose an appropriate resource
- Books
- Articles
- databases
- specific journals
- Primary Sources
- Break down your topic
- imagine the title of the ideal book or magazine article
- identify the key concepts
- think of synonyms or alternate words for each of the key concepts
- Use appropriate searching techniques
- boolean operators (and, or, not)
- phrase searching
- truncation/wildcard symbols
- field searching
- setting limits
- refining your search (using subject headings/descriptors and other terminology)