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Industry Information & Market Research: Get Started

About This Guide

This guide is a selective listing of basic reference resources for information on industry and market research. The resources included are generally limited to those available at the University of Waterloo Libraries or freely available on the Internet and that are of a general nature.

The Entrepreneurship & Innovation Guide, which includes information on the various Market Research databases to which the Library subscribes, should also be consulted.

Although industry information for Canada can be difficult to find in one spot, largely because the market is relatively small, using a variety of the resources outlined in this guide, along with the Market Research databases, can help you to put together a general picture of an industry.

For company information, please see the Company Information Guide.

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Subject Guide

Sandra Keys's picture
Sandra Keys
Dana Porter Library
Information Services & Resources (ISR)