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Entrepreneurship & Innovation: Finding Published Market Research

Secondary research involves searching for information that's already been published to help find answers to your questions. Typically, you will do secondary research before you do primary research, because it's less costly and time-consuming. You might need to use a mix of the resources below to do a thorough job in researching your company, idea, or problem space. 

Market & Industry Data 

News Sources

Business & Financial Publications

Academic Sources