Stratford Campus : Marketing Research

The resources on this page can help you find information to support your marketing assignment research. These resources are recommended for GBDA 304: Marketing in the Digital World. 

Accessing Statista

Statista is a statistics search portal, which contains original information collected by Statista as well as other statistics from sources like Statistics Canada, company websites, etc. 

Search Companies and Topics in Statista

You can search for companies in Statista using the search box on the home screen. Try searching for companies like "Lego" or "Pokemon". 

Search Consumer Behaviour Data in Statista

Statista publishes the results of their consumer survey in the Consumer Insights tool. Access this tool in Statista by clicking on Insights in the top menu > Explore Consumer Insights > Enter the Consumer Insights Tool. With this survey data, you can access consumer-related research from different countries. 

Search Market Insights in Statista

Statista also publishes some market research insights. Access the Market Insights tool within Statista by clicking on Insights in the top menu > Explore Market Insights, then search keywords related to your topic. 

GlobalData Explorer publishes industry reports, company profiles, country profiles, etc. Their research can help you better understand a company and its competitors, or the business landscape of a particular country. 

Search Country Profiles in GlobalData

Use the top search menu to navigate to Country Profiles. From here, use the left navigation to find city profiles, sector reports and advertisements for that particular country. 

Search Company Profiles in GlobalData

In GlobalData, you can use the top navigation menu to click on Companies. You can select companies by sector or use the "search by Keyword" box to search for a specific company. 

The information in these library tools is great - if they have what you're looking for. These are often pre-packaged reports, so you'll find more information on established industries and public companies. Here are some tips to try if you can't find what you're looking for:

• Change your country/region: If you can't find tourism info for Monaco, could you find the info you want for a neighbouring country? 
• Change your demographic: If you can't find info for kids, can you find info for adults who might be parents? 
• Change the company: The larger the company, the more likely we'll have information on them in the library. Try searching for a competitor instead.
• Search beyond the Library: Check the Openly Available Resources page for access to statistics, data, and reports outside the library's collections.