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Citing Market Research Resources
Although the APA provides clear instructions on how to cite standard publication types, some business-specific resources include unique information that doesn't directly match APA instructions. Because of that, some of the examples and instructions on this page represent the library's best interpretation of APA rules.
Check with your instructor if you have specific questions about how they would like sources cited for your class.
Below are some examples for how to format reference list citations in APA. For more information, including how to cite in MLA, and how to format in-text citations, take a look at this guide from Seneca Polytechnic.
Surchi, M. (2011). The temporary store: A new marketing tool for fashion brands. Journal of Fashion Marketing and Management, 15(2), 257-270. doi:http://dx.doi.org/10.1108/13612021111132672.
Laird, K. (2008). Missing: Statue of Liberty. Marketing Magazine, 113(8), 8.
Datamonitor. (2011). Hilton Worldwide [company profile]. Retrieved from Business Source Complete database.
Hudson, K. (2006, September 28). Wal-Mart to trim options for health coverage. The Wall Street Journal, p. B2. Retrieved from Factiva database.
Mendelson, J. (2015). Electro-Optical/Infrared Systems - Technology Trends Impacting Military and Aerospace Sectors (TechVision). Technical Insights Reports. Retrieved from Frost & Sullivan database.
GlobalData. (Year of Publication, Month). Title of report: Subtitle if any. [Type of business report]. https://subjectguides.uwaterloo.ca/global-data-explorer
GlobalData Explorer. (2022, September). Canada meat substitutes: Market assessment and forecasts to 2026. [Country profile]. https://subjectguides.uwaterloo.ca/global-data-explorer
Alvarez, A. (2015, August). Hotels & Motels in the US. IBISWorld Industry Report 72111. Retrieved from IBISWorld database.
Pitchbook (2020, February 17) Samsonite Investors Profile. PitchBook. Retrieved from https://www.pitchbook.com
PitchBook. (n.d.). Uber Company Profile. PitchBook. Retrieved January 11, 2019 from https://www.pitchbook.com
Nielsen Scarborough. (n.d.) Watching sports: Number of people who watched a National Hockey League event on a cable TV within the last 12 months in the United States (USA) from spring 2008 to spring 2015 (in millions). In Statista - The Statistics Portal. Retrieved October 7, 2016, from https://www-statista-com.proxy2.cl.msu.edu/statistics/231994/nhl-events-on-cable-tv-usa/.
Statistics Canada provides guidance on their website for how to site different products offered by Statistics Canada.
For more examples, take a look at the Citing Business Databases guide from MSU Libraries.
If you are citing traditional academic sources (books, journal articles, conference proceedings), I recommend the following resources: