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The Commercialization Phase
In the Commercialization Phase, you've completed your research and have determined that there is a business opportunity you could pursue. This portion of the process can be highly legalistic, and it is recommended that you seek experienced support services who can help you realize the full potential of the innovation.
Books
Crossing the Chasm, 3rd Edition by ISBN: 0062293001Publication Date: 2014-01-28"Centred on the tech industry, but with important insights for all, Geoffrey Moore walks readers through turning a fad into mainstream success using marketing expertise."
Blue Ocean Strategy by ISBN: 1591396190Publication Date: 2005-02-01"In this book, W. Chan Kim and Renée Mauborgne challenge entrepreneurs to break away from saturated markets into uncharted waters to find their success. In order to help clarify the journey, Kim and Mauborgne detail some of the tools and principles required to succeed using this strategy. "
Playing to Win by ISBN: 9781422187395Publication Date: 2013-02-05The former CEO of P&G, A.G. Lafley, and the former dean of Rotman School of Management, Roger Martin, using the success of P&G as their guiding example, make the case for strategy and its oft overlooked importance. Whether it be from their points about strategy or the story of P&G's success, entrepreneurs are sure to gain valuable insights.
Greed and Corporate Failure: the lessons from recent disasters by ISBN: 9786611914325Publication Date: 2006In this book, the curtain is pulled back on famous business disasters, as Stewart Hamilton and Alicia Micklethwait reveal the reasons why companies fail.
Campus Resources
There are many supports around Waterloo campus who can help you get started in the Commercialization Phase. Here are some suggestions:
- WatCoWaterloo Commercialization Office (WatCo) specializes in transferring research innovations into the marketplace. Take a look at their Commercialization Framework and Commercialization Services.
- VelocityVelocity is Waterloo's start up Incubator. They also run programs on campus for students at different phases of their entrepreneurial journey. At this phase, you might be interested in the Up Start program. Talk to a Velocity team member to learn more.