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What is a Marketing Plan?
A marketing plan is a report that states your marketing goals for a specific period of time. The goal of the marketing plan is to align your marketing activities with your business goals and budget.
Marketing Plan Resources and Templates
- How to Write a Marketing PlanThis Linkedin Learning course is available to Waterloo users. In this course, you'll learn how to write an effective, goal-driven marketing plan, from an initial idea all the way through its successful implementation.
- How to Draft a One-Page Marketing PlanThis LinkedIn Learning course is available to Waterloo users. Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape.
- Marketing Plan TemplateFrom BDC (Business Development Bank of Canada), this marketing plan resource is a road map to help you build your marketing strategy step by step. It will give your company the best chance of success in today’s competitive marketplace.
Books
This Is Marketing by ISBN: 9780525540830Publication Date: 2018-11-13"By making the case that marketing is more than just an impact to a company's bottom line, Seth Godin aims to fundamentally reframe the mindset around
marketing."
Marketing Plan Templates for Enhancing Profits by ISBN: 1631572741Publication Date: 2015-10-30This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business.
How to Write a Marketing Plan by ISBN: 0749475714Publication Date: 2016-09-03A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.