Entrepreneurship, Innovation, & Commercialization: Market Sizing

Market sizing is the process of identifying how many potential customers - and how much potential revenue - you could have within a given market. Calculating market size is important because it can tell you whether the market is big enough to be worth investing in. In order to effectively calculate the market size for your idea, you'll need to gather data on potential customers. Take a look at the information on the Market Research and Gathering Data pages to learn more.  

There are different methods you can use to determine your market size. I recommend using the resources below to accurately calculate your market potential. 

Watch this video from Humber Libraries for information on how to use Statistics Canada data to find your target market size.